Overview
Transforming a $1 Trillion Industry: Rx.co’s Disruptive Vision for Pharmacy Benefits
The pharmacy benefits market—with $1 trillion annual sales—is broken. Controlled by just four major players who dominate 86% of the market, it suffers from inefficiencies, outdated systems, and a lack of transparency. These inefficiencies cost employers and consumers billions annually, and the FTC is now scrutinizing for alleged abuses. The opportunity to disrupt this space and create a transformative solution has never been more urgent—or more possible.
Rx.co: Revolutionizing the Model
Rx.co has developed a cutting-edge, technology-driven platform that completely reimagines how pharmacy benefits are delivered. Our vertically-integrated model eliminates intermediaries, slashes costs by over 30%, and enhances patient outcomes while scaling into a multi-billion-dollar enterprise. This isn’t just incremental innovation; it’s a structural overhaul of the industry.
Why Rx.co Will Win
1. Eliminating Waste & Intermediaries: Rx.co bypasses traditional PBMs and wholesalers, cutting unnecessary layers.
2. Cost Efficiency at Scale: Through advanced automation, Rx.co reduces dispensing costs from $12.401 to under $2.00.
3. Disruptive Cash Card Networks: We leverage cash discount cards for high-volume generics, replacing traditional pharmacy networks with a zero-cost network.
4. Low-Cost Price Guarantees: Rx.co offers predictable, low-cost per-member-per-month pricing, minimizing unexpected claims and lowering stop-loss insurance premiums—adding a critical driver of employer pharmacy savings.
5. Proprietary Technology & Seamless Customer Experience: Rx.co’s proprietary tech stack enables real-time price discovery, advanced clinical workflows, and predictive patient engagement. This ensures unparalleled efficiency and delivers a modern, seamless experience for both patients and plan sponsors.
Breakthrough Technology Platform
Under the leadership of Scott Lake, an expert in enterprise technology and public company operations, Rx.co has developed a platform that transforms how pharmacy benefits are managed. Our platform:
• Engages patients seamlessly while improving their experience.
• Automates product sourcing, pricing, and clinical workflows for better outcomes at lower costs.
• Supports critical functions like adherence management, step therapy, and real-time eligibility tracking for stakeholders.
Market Access with EPIC Partnership
Rx.co’s strategic partnership with EPIC Insurance Brokers & Consultants, which manages benefits for 60 million lives annually, provides immediate access to a robust market. We’re also actively working with private equity partners to accelerate adoption.
Financial Leverage & Scalability
By 2030, Rx.co projects 2 million covered lives (just 3.3% of EPIC’s current customer base), generating $2.2 billion in revenue and $489 million in EBITDA—all while saving employers 32.8% compared to CVS Health programs. This model is infinitely scalable, with no growth ceilings.
The Bottom Line
Rx.co isn’t just improving pharmacy benefits—it’s redefining the industry. With a disruptive model, cutting-edge technology, and an elite team driving execution, Rx.co is poised to capture a multi-billion-dollar market and deliver extraordinary returns while transforming healthcare for millions.
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Team
Professional Services
Royer Cooper Cohen Braunfeld
Roger Braunfeld 484.362.2626 rbraunfeld@rccblaw.com https://www.rccblaw.com
Height Capital Markets
John Akridge 202-629-0001 jakridge@heightllc.com https://www.heightllc.com
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